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Giving furniture a second life with IKEA

IKEA offers the “Second Life for Furniture” service to customers. They can bring old IKEA furniture to a store and exchange it for a voucher. This service has been rolled out to all French stores (except Vélizy) since 1 January 2014. The purpose of this service is to help consumers adopt a sustainable and responsible lifestyle while saving money. It also encourages the reuse of furniture, maximising the life of IKEA products.

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Mats Ekdahl 81587

Detailed Solution description

IKEA offers the “Second Life for Furniture” service to customers. They can bring old IKEA furniture to a store and exchange it for a voucher. This service has been rolled out to all French stores (except Vélizy) since 1 January 2014. The purpose of this service is to help consumers adopt a sustainable and responsible lifestyle while saving money. It also encourages the reuse of furniture, maximising the life of IKEA products.

The “Second Life for Furniture” service reflects the desire of IKEA to enable a sustainable change throughout the value chain.

How to get involved:

  1. Fill out the form at http://www.ikea.com/fr/fr/france/secondevie.html and attach a photo of your IKEA furniture. It does not have to be in the current IKEA catalogue.
  2. IKEA will reply by quoting a price.
  3. If you agree to the price, you bring the furniture to the customer service in store within 15 days. The furniture must be fully assembled.
  4. You will be given an IKEA gift voucher for the final take-back price (depending on the actual state of the furniture). The gift voucher can be redeemed against a purchase of products from any part of the store (except the restaurant, the Swedish shop and services).

The “Second Life for Furniture” allows to:

  • Reduce the use of raw materials
  • Respond to new consumer trends
  • Demonstrate the quality of IKEA products
  • Extend the life of IKEA products
  • Help households save money

In addition to this service, IKEA France is committed to several reuse-related initiatives:

 

 

Launch Date

Implementation began on

since 2013

Performance, impact and results

Economic
The average value of returned furniture is 30 €

Results observed to date
As of 1st November 2014, 84 000 recovery application forms have been processed. 17 700 furniture has been taken back since the launch in 2013. The strongest demand comes from Ile de France.

Projected short and medium term results
The qualitative objective is to provide a simple and innovative service to our customers and meet their expectations.

  • Press Contact
    Corporate Press Relations IKEA France
    IKEA France